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Scientist's hair lotion gets HK firm's backing. August 13, 2003 ARMED with a lotion that he says will restore at least some of the crowning glory to shiny pates, and flooded with orders in Singapore, local researcher Lee Chee Wee now has a multi-million-dollar backer, and plans to go regional. Hong Kong-based Lo Hong Ka, a company dealing in bird's nest products, has bought over the rights to sell Associate Prof Lee's product - Biolyn Hair Serum - for an undisclosed sum. It is now getting ready for an assault on the regional market by pumping S$1mil (RM2.2mil) into machines to step up production at Ubi Tech Park from the current 25,000 bottles a month to 120,000 bottles by November. Said Lo Hong Ka chairman and founder Lee Seng Siew: "Give me a year, and we'll go on to Japan, Korea, London and New York." But success has been some time coming for Prof Lee, who has had to fend off naysayers since he brought his product out last year. Prof Lee, who is with the National University of Singapore's medical faculty, is the founder of Lynk Biotechnologies, one of Singapore's first life sciences start-ups. Lo Hong Ka's Lee said he was persuaded that the lotion worked after he bought 100 bottles and gave them to friends a year ago, who rubbed them on areas of the scalp with thinning hair. It worked well on everyone from young children to older people, who grew thicker hair as well as new hair," said the 50-year-old Malaysian. As for the hair product, Prof Lee said that he had managed to identify substances taken from plants that prevent receptors in hair follicles from coming into contact with hormones that cause them to fall out. We decided to work with Lo Hong Ka because they have the reach of a large company, and were more willing to take a risk on us than local companies," he said. Some obstacles remain, however. One is the search for land here on which to grow the plants needed, rather than importing them from Thailand and Malaysia.
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